#cpas

[ follow ]
Marketing
fromMarTech
3 days ago

The case for and against CTV in 2026 B2B marketing budgets | MarTech

CTV can be a strategic B2B marketing investment in 2026 when used to build upper-funnel awareness, hedge against rising CPAs, and exploit low competition.
fromBloombergtax
4 months ago

Tax Influencers Face Off Over Scams and Tips, While IRS Looks On

This is what we call 'making [stuff] up,' as DiLucci interjects, while addressing a false claim about writing off haircuts as business expenses. The IRS identifies bad social media advice as a major threat to taxpayers, a challenge they've struggled to counter. Private CPAs, such as DiLucci, have taken the initiative to combat online misinformation, especially as influencers gain traction and followers. Kathleen Thomas notes that the government may find it difficult to counteract this disinformation effectively. Similar to past tax fraud, social media has introduced a unique form of misinformation that complicates traditional IRS responses.
Digital life
fromBusiness Insider
6 months ago

I'm a financial planner for the wealthy. They don't achieve wealth alone - here are the 5 key relationships they all have.

Trusted relationships with experts are vital for wealthy individuals to navigate financial complexities, protect assets, and support personal and professional growth.
Wearables
[ Load more ]