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Marketing tech
fromExchangewire
23 hours ago

Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

Vudoo and PubMatic partnership enables shoppable ads across premium inventory, allowing consumers to purchase directly from ads while providing advertisers closed-loop measurement and conversion tracking.
Marketing tech
fromSearch Engine Roundtable
3 months ago

Gary Illyes From Google Says The Change With Google Search Is Hard To Accept

Search is evolving toward AI-driven conversational experiences requiring SEO and SEM to adapt focus from clicks to conversion-driving signals.
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