Coffee-flavored Jell-O first hit the market in 1908, a surprising addition to the brand's typically fruity and kid-friendly lineup. Although it may seem unusual today, coffee gelatin itself wasn't a new invention.
When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).