Circana released its monthly sales report for November today, shining a light on how the North American video game business is performing. Hardware sales had a particularly difficult month, with sales falling 27%, from $949 million in November 2024 to $695 million in November 2025. November 2025 represented the lowest hardware spending total for a November month since November 2005 ($455 million). A total of 1.6 million game hardware units were sold in North America for November 2025, and that's the lowest since November 1995 (1.4 million units).