The regulator has imposed "urgent interim measures" on Eircom to halt the offer, which has been available since last Monday. Eircom has been told to stop registrations for the promotion on its website, stop delivery of any leaflets with information about it and other marketing activities, and ensure all its agents stop promoting it as well. People who have already registered for the promotion this week can still receive the €50 gift card, however.
Comreg has launched a nationwide initiative targeting SMS scams, which involve fraudsters using the names of well-known brands to deceive people.