A national effort against scam texts targeting consumers begins in Ireland, implemented by the telecoms regulator, Comreg. The initiative will label incoming messages from unregistered companies as 'likely scam'. All Irish mobile operators will participate, helping to protect consumers from fraud involving brand impersonation. Comreg has established a register of approved businesses, and starting in October, messages from unregistered firms will be blocked. This measure aims to enhance consumer safety and reduce the prevalence of fraudulent communications.
Comreg has launched a nationwide initiative targeting SMS scams, which involve fraudsters using the names of well-known brands to deceive people.
Starting Wednesday, mobile operators in Ireland will label incoming SMS messages as 'likely scam' if they originate from unregistered companies.
From October, any unregistered company will have its customer communications marked as 'likely scam' and eventually blocked by Irish mobile operators.
The approved register established by Comreg aims to combat fraudulent text messaging by ensuring that only registered businesses can communicate with customers via SMS.
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