Here's what retailers should know about Mastercard's new Commerce Media network
Mastercard launched Commerce Media using 160 billion transactions, 25,000 merchants and 500 million consumers to provide closed-loop retail media targeting and attribution.
MetaRouter's new CEO thinks he's cracked retail media's hardest problem
MetaRouter encrypts and routes retailer-held consumer data inside retailer clouds to enable privacy-first, cross-network retail media measurement and audience activation without leaking commercial secrets.
