#closed-loop-measurement
#closed-loop-measurement

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Albertsons' pilot with Chobani drives ad outcomes

Albertsons Media Collective and NBCUniversal linked premium CTV exposures to retail transaction data via a clean room to demonstrate ad-driven sales and ROAS.

Marketing

fromMarketing Dive

1 week ago

Delivering effective in-store messaging: evidence-based best practices

Evidence-based, fit-for-purpose in-store messaging converts shopper intent into action, driving measurable sales by leveraging high foot traffic and compelling creative with closed-loop measurement.

#retail-media

fromRetail Brew

1 month ago