#cannes-lions-festival

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www.cosmopolitan.com
2 months ago
Marketing

Gen Z Influencers Made a Splash with UTA's Next Gen at the 2024 Cannes Lions Festival

France's Cote d'Azur was buzzing with influencers at the Cannes Lions Festival, focusing on engaging Gen Z audiences and the creator economy. [ more ]
AdExchanger
2 months ago
Marketing tech

NYT's Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance | AdExchanger

The Cannes Lions festival mirrors the complexity of the online advertising supply chain. [ more ]
Digiday
2 months ago
Artificial intelligence

AI Briefing: How AI showed up at Cannes Lions 2024

AI was a prominent theme at Cannes Lions Festival, evolving from hype to practical applications with queries on ownership and budget distribution.
Huge chief brand officer believes generative AI's impact on the experience layer will revolutionize consumer interactions with platforms.
Creative and unique applications of AI are crucial for differentiation in the market, according to IPG's McCann innovation head. [ more ]
#elon-musk
Theregister
3 months ago
Marketing

Elon Musk tries to make nice with ad firms at biz con

Elon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance. [ more ]
www.nytimes.com
3 months ago
Marketing

Inside Elon Musk's Mission to Win Back Advertisers

Elon Musk aimed to persuade advertisers to return to X at the Cannes Lions festival, following controversy over his previous remarks on advertisers.
Advertisers have the right to choose content compatible with their brands on platforms like X, but Musk acknowledged his occasional missteps.
A study by Stagwell suggested that ads next to content on politics, inflation, and crime perform as well as those near business and entertainment news, softening brand safety concerns. [ more ]
Theregister
3 months ago
Marketing

Elon Musk tries to make nice with ad firms at biz con

Elon Musk joins charm offensive at advertising conference after previous strong anti-advertising stance. [ more ]
www.nytimes.com
3 months ago
Marketing

Inside Elon Musk's Mission to Win Back Advertisers

Elon Musk aimed to persuade advertisers to return to X at the Cannes Lions festival, following controversy over his previous remarks on advertisers.
Advertisers have the right to choose content compatible with their brands on platforms like X, but Musk acknowledged his occasional missteps.
A study by Stagwell suggested that ads next to content on politics, inflation, and crime perform as well as those near business and entertainment news, softening brand safety concerns. [ more ]
moreelon-musk
Digiday
3 months ago
Marketing

Cannes Briefing: Investment bankers and private equity firms turn up en masse - 'Here to hunt'

Private equity and investment banks heavily present at Cannes Lions festival for advertising and media deals. [ more ]
Marketing Dive
3 months ago
Marketing

Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

Meta introduced AI chat feature, business messaging solutions, and Threads API at Cannes Lions Festival. [ more ]
Digiday
3 months ago
Marketing

At Cannes Lions 2024, TikTok doesn't talk about a U.S. ban

TikTok at Cannes Lions Fest focusing on business as usual despite facing potential U.S. ban. [ more ]
Digiday
3 months ago
Marketing

Cannes Briefing: What to expect out of Cannes Lions 2024

The Cannes Lions Festival has evolved into a hub for strategic deal-making and discussion involving a diverse crowd from various industries. [ more ]
Page Six
3 months ago
Marketing

Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera

The Cannes Lions Festival continues to attract industry elite despite economic uncertainties. [ more ]
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