At the Cannes Lions International Festival of Creativity, leaders discussed the importance of cultivating healthy online platforms amid social media's widespread influence. Bill Ready of Pinterest highlighted efforts to limit harmful content for users under 16, emphasizing a need for a safer digital space. Jim Steyer from Common Sense Media expressed concern over the ongoing issues faced by youth globally. Insights from Brieane Olson of PacSun pointed to a disconnect in understanding Gen Z's digital experiences, underscoring the necessity for brands to adapt to their needs and promote positivity.
As a parent, I truly believed I didn't want young people engaging with strangers online.
We have waited a long time to deal with this issue and it's important to young people everywhere.
What has surprised me the most is how misunderstood Gen Z has become through the digital lens.
It's essential that brands emphasize positivity and inclusivity in the rapidly changing online environment.
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