#business-partnerships

#business-partnerships

"I had no bank account information. I didn't even have an email address with the company."

Find the right person to pitch; this increases chances of connecting with the desired audience, and genuine referrals outperform cold outreach.

When things come up that you'd normally text your friend about, we write it down and wait until the podcast.

Partnership is not a legal contract between two equal individuals. It's an emotional alliance between two people who are committed to each other's success.

Keith Lee: "I live a very simple life. I'm always with my kids and my family, so I don't really notice it until I go outside and people react differently than I thought they would."