In the rapidly evolving hospitality sector, successful partnerships depend on effective vendor outreach. The author emphasizes the importance of identifying the right contacts within organizations to maximize the chances of meaningful connections. Genuine referrals from trusted contacts are valued more than cold outreach, which often lacks impact. Taking the time to understand the organizational structure and reaching out to the appropriate decision-makersâ such as tech leaders or CMOsâ can significantly enhance the likelihood of collaboration and success in the evolving market landscape.
Find the right person to pitch; this increases chances of connecting with the desired audience, and genuine referrals outperform cold outreach.
As a CEO, I value genuine referrals from trusted contacts, which significantly increase the chances of collaboration on innovative solutions.
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