"Eva Longoria has spent over two decades partnering with brands that align with her mission, stating, 'we share this same passion about making sure women understand their worth in life, not just buying makeup and haircare.' She emphasizes the importance of asking, 'What is the point of doing this and is it really going to move the ball forward?'"
"Longoria highlights that Latinas start small businesses at six times the national average, which drives her commitment to support entrepreneurial and educational programs. Her collaboration with Lenovo's Backing Every Business program aims to provide essential resources for small business owners."
Eva Longoria has achieved significant success in entertainment and business, including producing and directing projects like Flamin' Hot. Her passion lies in empowering others, particularly Latinas, through initiatives like the Backing Every Business program with Lenovo. This program provides tech packages, mentorship, and training for small businesses. Longoria emphasizes the importance of partnering with brands that share her values and mission, ensuring that her collaborations create sustainable change and support for women in business.
Read at Entrepreneur
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