#brand-signaling

#brand-signaling

Chanel, Christian Louboutin and Hermès are names that are synonymous with luxury, signifying elegance, craftmanship and prestige. These brands often use subtle, mysterious signals to communicate their status - things like minimalist designs or the red sole on a Louboutin shoe. Often termed "quiet luxury", this trend is also seen in the world of high-end dining. This approach to luxury branding is aimed at creating a desire in consumers to learn these signals.