#brand-mascot

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The Drum
1 month ago
Marketing

Peperami is bringing Animal back to TV screens - and he's naughtier than ever

Peperami's iconic brand mascot Animal had a commanding, anarchistic persona in 90s Britain, leaving a lasting impact on viewers.
Despite a temporary retreat, Animal remains deeply ingrained in the memories of UK adults, prompting a successful comeback strategy by the brand. [ more ]
Digiday
4 months ago
Marketing

Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes

Duo, the brand mascot for Duolingo, has gained popularity on TikTok by using a unique and unhinged social media strategy.
The company plans to explore other character personalities from the Duolingo universe in the future. [ more ]
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