#brand-mascot

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Marketing
fromDigiday
1 week ago

Cheez-It bets on 'Prince Cheddward' mascot in an overcrowded sports marketing arena

Cheez-It revived Prince Cheddward to leverage fan nostalgia and differentiate amid crowded sports sponsorships to boost brand awareness and sales.
Marketing
fromBusiness Insider
2 months ago

Duolingo's CEO highlighted this year's swarm of green owl Halloween costumes

Duolingo's viral mascot-driven cultural relevance accelerates product adoption and retention while the company remains primarily focused on building a highly retentive, effective language product.
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