"There's a magic to the HootSuite culture, and we want to hold on to that while also becoming a sophisticated organisation,"
"HootSuite serves a very broad market, everything from individual power users to the largest Fortune 1000 companies. We started serving small and medium sized business to large enterprise organisations who are now more than 50 per cent of our revenue. So we felt we needed to refresh the brand to appeal to the needs of these broad users,"
"The Hootsuite brand has always, and will continue to, reflect the fun, lively and approachable culture of the company. However, use of social media is far more sophisticated today and our brand identity needs to represent the way the company, and the market, has matured."
HootSuite completed its first rebrand in six years, updating the Owly mascot with a more serious, black-and-white look and planning website changes. The rebrand aims to convey flexibility, confidence and simplicity while retaining the company’s fun and approachable culture. The company now serves a broad market from individual power users to Fortune 1000 organisations, with enterprise customers accounting for more than half of revenue, prompting a refreshed identity to meet those needs. Vancouver agency Vigilantes led the redesign, which rolls out on 4 June ahead of an expansion push into European and Asian markets.
Read at The Drum
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