#brand-integrations
#brand-integrations

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Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.

fromForbes

2 months ago

Why Chime Scores With Sports Marketing Partnerships

For millions of people, virtual worlds like Roblox and Fortnite are a preferred escape from the real world-and these games have proven to be a successful way for brands to reach target consumers. A new study from GEEIQ, a data and insights platform for brand marketing in virtual worlds and gaming environments, shows that brands spent $229 million on this marketing channel in 2025. And while that's just over half of the $441 million spent on virtual marketing in 2024,

Marketing tech

Marketing

fromGamesBeat

3 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.

Marketing tech

fromGamesBeat

3 months ago

Brand integrations have surpassed owned worlds on Roblox and Fortnite | exclusive

Brand integrations on UGC platforms outpaced brand-owned virtual worlds in 2025 as advertisers favor measurable, lower-maintenance integrations over costly owned experiences.

Television

fromVulture

9 months ago

Project Runway Recap: Showstopper Slump

Project Runway's revamped season includes new judge Law Roach, record brand integrations, and a shift in elimination format.