#upfront-advertising tag

Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger

NBCUniversal, Fox, and Amazon emphasized performance outcomes to media buyers through ad tech, measurement, and audience engagement innovations.

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon is using upfront negotiations to expand live sports and ad tech reach, competing at broadcast level with targeting data to drive measurable conversions.

fromwww.cnbc.com

Media industry

At TV upfronts, AI is in and corporate shuffles are reshaping the line-up

Upfront advertising pitches focus on audience reach and AI-driven data improvements, with advertiser sentiment staying positive and seeking flexible terms amid internal industry changes.

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.

fromVariety

Media industry

Amazon Sees 'Strong' Upfront Market, Despite Signals of Caution

fromAdExchanger

3 weeks ago

Marketing tech

Ready, Set, Upfront | AdExchanger

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.

Media industry

fromVariety

Amazon Sees 'Strong' Upfront Market, Despite Signals of Caution

The upfront advertising market shows positive signals for a healthy season despite macroeconomic uncertainties and shifting streaming commitments.

fromAdExchanger

3 weeks ago

Ready, Set, Upfront | AdExchanger

Amazon is competing with traditional networks in upfront advertising by leveraging its data and technology capabilities.

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.

Future of TV Briefing: The upfront glossary, 2026 edition

The upfront advertising market features unique terminology and concepts that shape negotiations between buyers and sellers.

Media industry