""We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," said Sarah Iooss, head of agency partnerships at Amazon Ads, on this week's episode of AdExchanger Talks."
"Performance is the No. 1 thing on marketers' wish lists, and it is playing a central role in nearly all publishers' upfront pitches."
""This is a creative industry at heart," she said, emphasizing that tech savviness and creativity aren't mutually exclusive."
"Paired with shopper data and Amazon's identity graph, Amazon expects its DSP to give marketers 'more control over their investments and how they're activated,' Iooss said."
Amazon is preparing for its third upfront event, competing with legacy broadcasters for advertiser budgets. The company promotes its cross-publisher scale and data integration through its DSP. Performance is a key focus for marketers, and Amazon aims to attract them with its identity graph. Additionally, Amazon Ads announced that US buyers can use Amazon Audiences for targeting Netflix ads. Content remains crucial in Amazon's pitch, emphasizing the blend of technology and creativity in the advertising industry.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]