fromThe Drum
15 hours agoYou are not the customer, LinkedIn is not reality, and most ads are still crap
Someone in my workshop spied the chart below from our recent mega-analysis of global campaigns submitted to Effie, noting the steady decline in the industry's ability to create brand effects (awareness, differentiation, distinctiveness, trust, salience, etc.) as well as a drop off in how emotional ads are. I think it is safe to say that these factors are correlated. In fact, I've previously bet my new house upon it: Feel or fail. Why emotional ads will always beat persuasive ones
Marketing