Marketing
fromThe Drum
4 days agoYou are not the customer, LinkedIn is not reality, and most ads are still crap
Viral marketing praise on LinkedIn often misrepresents real-world brand effectiveness; emotional, widely-seen ads build brands better.
I've witnessed this with Uber Eats, where, as it progresses through its development cycle, wide-eyed, rational product demos slowly turn into big emotional platforms. Suddenly, agency partner Mother London's nurturing is visible. The tiny baby we all knew is no longer in front of us. Instead, it's a fully ... Jude Law who tugs at our heartstrings. Let me catch you up.
Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives - especially those that can be personalized, scaled and optimized in real-time - can drive greater impact.