#brand purpose

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#brand-purpose #marketing-strategy #authenticity #sustainability #gen-z #millennials #cybersecurity-marketing
Marketing
fromThe Drum
1 week ago

The 4Ps of marketing that unlock Millennials and Gen Z

Brands must replace the traditional 5Ps with purpose, positioning, personalization and partnerships to authentically engage Millennials and Gen Z who prioritize values, creativity and co-creation.
fromThe Drum
1 week ago

4 unique ways to market in the world of cybersecurity

At the recent RSA Conference - an annual IT security event, held this year in San Francisco - the expo floor was brimming with security vendors, partners and information security executives looking to advance their security posture and operations. Considering the many different perceived security challenges, solutions, products and services evidences just how dynamic - and perhaps volatile - this industry can really be.
Information security
#brand-purpose
fromFast Company
4 months ago
Marketing

A creative's guide to community-building

Community-centered brand purpose and nurtured creative communities foster belonging, unity, and cultural impact by valuing diverse lived experiences and individual creative voices.
fromThe Drum
5 months ago
Marketing

Patron just showed us what purpose really is and what it can do for brands

Brand purpose is misunderstood; it should enhance marketing effectiveness, not detract from it.
more#brand-purpose
Social media marketing
fromThe Drum
1 month ago

The secret formula for storytelling at speed and scale

Authentic, simple storytelling that prioritizes human moments and platform suitability builds emotional connections; brands should often step back and let stories resonate.
fromBusiness Matters
2 months ago

Building a Strong Business Identity: Why Strategic Branding Matters More Than Ever

In today's hyper-competitive marketplace, businesses are no longer judged solely by the quality of their products or services. Instead, they're evaluated on how they make people feel. This emotional connection - built through clear, consistent, and compelling branding - can mean the difference between fleeting visibility and lasting impact. Modern consumers want more than transactions; they seek meaningful experiences. They're increasingly drawn to brands that align with their values and offer authenticity over perfection.
Marketing
Marketing
fromForbes
3 months ago

TOP 4 INSIGHTS C-SUITE LEADERS SHOULD FOCUS ON AS 2026 APPROACHES

CMOs must connect marketing to measurable growth, foster continuous AI-driven employee upskilling, strengthen authentic brand purpose, and scale ROI-focused AI use cases.
Business
fromESG Dive
6 months ago

Connect with customers by marketing with heart

Consumers are aligning their spending with their values, prompting brands to engage in meaningful causes credibly.
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