Connect with customers by marketing with heart
Briefly

As consumer values influence spending habits, brands must align themselves with social causes in credible and impactful ways. Tree planting emerges as an effective strategy; it's universally understood and fosters environmental benefits while helping businesses achieve sustainability goals. By investing in tree-related initiatives, companies can enhance their brand image, engage employees, and bolster customer loyalty. Educational barriers are low since trees symbolize environmental health and goodness. Overall, effective engagement can create a lasting positive impact on both the planet and the businesses involved.
Companies can use tree planting to not only help them achieve their sustainability goals, but also as a way to invest in geographies that are important to them.
In this era, the question can no longer be should your brand align with a cause. It's how do you do it in a way that's credible, resonant and lasting.
Read at ESG Dive
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