At the recent RSA Conference - an annual IT security event, held this year in San Francisco - the expo floor was brimming with security vendors, partners and information security executives looking to advance their security posture and operations. Considering the many different perceived security challenges, solutions, products and services evidences just how dynamic - and perhaps volatile - this industry can really be.
"AI won't change the fact that audiences reward consistency, transparency and real commitment," she says. "What it will change is the signal-to-noise ratio. Purpose-driven communication that is truly lived out by a company will stand out even more because people will crave rare authenticity amidst a flood of optimized narratives."
Brand purpose has become the villain of marketing strategy. People have it confused and, quite like the word 'woke,' it has been used to bamboozle marketers into shutting down decent campaigns.