#brand-purpose

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fromThe Drum
1 day ago

Judge of the Day: Digitas's Danisha Lomax encourages purpose as a business strategy

"AI won't change the fact that audiences reward consistency, transparency and real commitment," she says. "What it will change is the signal-to-noise ratio. Purpose-driven communication that is truly lived out by a company will stand out even more because people will crave rare authenticity amidst a flood of optimized narratives."
Marketing
Marketing
fromForbes
2 weeks ago

TOP 4 INSIGHTS C-SUITE LEADERS SHOULD FOCUS ON AS 2026 APPROACHES

CMOs must connect marketing to measurable growth, foster continuous AI-driven employee upskilling, strengthen authentic brand purpose, and scale ROI-focused AI use cases.
Marketing
fromFast Company
1 month ago

A creative's guide to community-building

Community-centered brand purpose and nurtured creative communities foster belonging, unity, and cultural impact by valuing diverse lived experiences and individual creative voices.
fromThe Drum
3 months ago

Patron just showed us what purpose really is and what it can do for brands

Brand purpose has become the villain of marketing strategy. People have it confused and, quite like the word 'woke,' it has been used to bamboozle marketers into shutting down decent campaigns.
Marketing
Business
fromESG Dive
3 months ago

Connect with customers by marketing with heart

Consumers are aligning their spending with their values, prompting brands to engage in meaningful causes credibly.
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