#brand-purpose

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#consumer-behavior

Did we forget the purpose of brand purpose?

Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.

We thought Trump was finished. What else are marketers missing?

Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.

Marketing Briefing: Why sustainability is 'not a priority' for marketers right now

Sustainability efforts in marketing have quieted down recently, possibly due to economic challenges.

Did we forget the purpose of brand purpose?

Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.

We thought Trump was finished. What else are marketers missing?

Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.

Marketing Briefing: Why sustainability is 'not a priority' for marketers right now

Sustainability efforts in marketing have quieted down recently, possibly due to economic challenges.
moreconsumer-behavior

How Aurora brought the Weightmans brand to life on a budget

Aurora UK's campaign for Weightmans effectively utilized emotive storytelling to redefine brand purpose and messaging in the B2B legal sector.

4 Content Secrets That Any Business Can Apply | Entrepreneur

Businesses must excel in creating diverse digital content to enhance customer experiences.
Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z.

Council Post: Eight-Step Product Branding Checklist For B2C Tech Founders

Investing in product branding early helps reduce market entry barriers and improves competitiveness.
#social-impact

CMOs are in trouble. Should anyone care?

CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El Honsali

Marketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns.

CMOs are in trouble. Should anyone care?

CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El Honsali

Marketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns.
moresocial-impact

How Finding and Communicating Your 'Why' Can Transform Your Business | Entrepreneur

People don't buy what you do; they buy why you do it. Identifying the 'why' is crucial for organizational success.

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future
K-pop's influence on brand engagement
Brand purpose and changes driven

What does brand purpose really mean in 2024? 20 of the world's top CMOs on how they answer that question

Brand purpose is a divisive concept with varying interpretations.
Brand purpose should focus on why the brand matters to people.

Get ready to yell. Get ready to hide. It's a silly, serious year for design

The current branding landscape is filled with cute and cuddly mascots that project an aura of comfort in a stressful climate.
In 2024, brands with a clear mission and purpose will stand out to consumers seeking clarity.

Forget the partridge in the pear tree, how about 5 planner predictions?

Purpose needs to be connected to business growth
Humor can be a powerful tool in brand building
#brand purpose

How brand purpose can drive positive change

Brand purpose goes beyond profitability and focuses on the values and societal impact of a brand.
Identifying pressing societal needs and defining the brand's role in addressing them is crucial for purpose-driven transformation.

It is crazy to suggest the brand purpose era is over - we're just getting started

Unilever's new CEO plans to stop 'force-fitting' purpose on the company's brands.
The concept of purpose in brands needs to be recalibrated to be more nuanced and fit the specific brand.

How brand purpose can drive positive change

Brand purpose goes beyond profitability and focuses on the values and societal impact of a brand.
Identifying pressing societal needs and defining the brand's role in addressing them is crucial for purpose-driven transformation.

It is crazy to suggest the brand purpose era is over - we're just getting started

Unilever's new CEO plans to stop 'force-fitting' purpose on the company's brands.
The concept of purpose in brands needs to be recalibrated to be more nuanced and fit the specific brand.
morebrand purpose
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