Did we forget the purpose of brand purpose?Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.
We thought Trump was finished. What else are marketers missing?Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.
Marketing Briefing: Why sustainability is 'not a priority' for marketers right nowSustainability efforts in marketing have quieted down recently, possibly due to economic challenges.
Did we forget the purpose of brand purpose?Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.
We thought Trump was finished. What else are marketers missing?Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.
Marketing Briefing: Why sustainability is 'not a priority' for marketers right nowSustainability efforts in marketing have quieted down recently, possibly due to economic challenges.
How Aurora brought the Weightmans brand to life on a budgetAurora UK's campaign for Weightmans effectively utilized emotive storytelling to redefine brand purpose and messaging in the B2B legal sector.
4 Content Secrets That Any Business Can Apply | EntrepreneurBusinesses must excel in creating diverse digital content to enhance customer experiences.Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z.
Council Post: Eight-Step Product Branding Checklist For B2C Tech FoundersInvesting in product branding early helps reduce market entry barriers and improves competitiveness.
CMOs are in trouble. Should anyone care?CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.
How to measure brand purpose properlyMarketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.
'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El HonsaliMarketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns.
CMOs are in trouble. Should anyone care?CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.
How to measure brand purpose properlyMarketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.
'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El HonsaliMarketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns.
How Finding and Communicating Your 'Why' Can Transform Your Business | EntrepreneurPeople don't buy what you do; they buy why you do it. Identifying the 'why' is crucial for organizational success.
Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conferenceAI in digital marketing futureK-pop's influence on brand engagementBrand purpose and changes driven
What does brand purpose really mean in 2024? 20 of the world's top CMOs on how they answer that questionBrand purpose is a divisive concept with varying interpretations.Brand purpose should focus on why the brand matters to people.