#audience-activation

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Marketing tech
fromExchangewire
1 week ago

MarkApp Launches Harion DSP, an Omnichannel Performance & Branding Platform

Harion DSP unifies brand and performance buying across CTV, mobile app, and web into a single outcome-driven platform supporting CPM, CPC, and CPA models.
fromwww.exchangewire.com
7 months ago

Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms

Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.
Privacy technologies
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