I think it's definitely an interesting place that US cycling is in. But yeah, I mean, just look at the results at the highest level, something's working.
At the core of the campaign is The Take, a powerful commercial featuring three of the most promising college basketball athletes in the game today. Paige Bueckers, JuJu Watkins, and Cooper Flagg take center stage in this narrative, which explores how elite athletes block out distractions, silence the hype, and hone their craft to dominate in defining moments.
A total of 201 athletes have been selected for the 2025 Life Time Grand Prix, showcasing both seasoned riders returning to the contest and emerging talents.
"We are fortunate to have a strong working relationship with the local universities and communities, emphasizing the importance of homegrown talent in our league."