#ai-messaging

#ai-messaging

How are marketers making sure the language they use around AI and the experiences they offer prospects and customers are meaningful? After testing hundreds of AI messages with customers and prospects, one truth stands out: Beneath most AI claims is a quiet fear about human value. The lesson is to be specific about business value and how AI supports, not replaces, people.

WhatsApp is no longer a stranger to AI integration. Two months ago, AI Message Summaries became available in the US, so you can easily catch up with your friends on chats. Now, the new feature dubbed Writing Help will make it easier and more imaginative to write messages. Using Meta AI, the feature provides users with suggested text in various tones, including professional, casual, humorous, and more.