"How are marketers making sure the language they use around AI and the experiences they offer prospects and customers are meaningful? After testing hundreds of AI messages with customers and prospects, one truth stands out: Beneath most AI claims is a quiet fear about human value. The lesson is to be specific about business value and how AI supports, not replaces, people."
"People are bored with fluffy AI content. Brands that do well speak like humans in their copy. Be clear about who you work with, the problems you actually solve and the outcomes that matter. Get to the point and speak human to human. Solution-based selling beats AI noise every time. - Jade Bartholomew, Sierra Six Media Limited 3. Framing AI As A Decision-Making Tool Stop talking about AI like it's the answer and start talking about decisions."
AI messaging has become ubiquitous, causing similar claims to proliferate and reducing the ability to earn attention. Marketers prioritize reassuring audiences about human and business value by showing how AI supports rather than replaces people. Clear, plainspoken copy that defines target customers, actual problems solved and measurable outcomes outperforms vague, fluffy messaging. Positioning AI as a decision-making tool emphasizes clarity over mere speed and scale, illustrating who to reach, where to invest and what to stop. Brands win by providing operational specificity—who uses AI, how it fits daily workflows and concrete use cases—rather than making grand promises.
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