#advertising-creativity

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Marketing
fromThe Drum
7 hours ago

Andrew Tindall: Debate over Pepsi Super Bowl ad proves we're too obsessed with distinctiveness

Overemphasis on distinctive brand assets risks stripping advertising of emotion, showmanship and profit-driving power, limiting creative effectiveness.
Marketing
fromThe Drum
2 weeks ago

Politicians acting like marketers, London's creative output criticised: Editor's Overview

Advertising creativity appears to be declining despite abundant awards and data, which may constrain bravery; politicians increasingly use targeted social-media marketing.
Marketing
fromThe Drum
2 weeks ago

We've got to let go of the past - and learn to love today's great work

Data- and evidence-led marketing improves recession resilience and recovery speed, while performance focus has narrowed advertising's creative ambition.
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