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Marketing
fromThe Drum
1 month ago

Andrew Tindall: Debate over Pepsi Super Bowl ad proves we're too obsessed with distinctiveness

Overemphasis on distinctive brand assets risks stripping advertising of emotion, showmanship and profit-driving power, limiting creative effectiveness.
Film
fromFast Company
1 month ago

Why Taika Waititi keeps making Super Bowl commercials

Taika Waititi directs commercials, using ad work—including multiple Super Bowl spots and a new Pepsi spot featuring Coca-Cola's polar bear—to keep his creative skills sharp.
Marketing
fromTasting Table
5 months ago

Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly - Tasting Table

Pepsi's 2017 Kendall Jenner commercial appropriated protest imagery and provoked a swift, widespread backlash for appearing tone-deaf and opportunistic.
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