How to Choose a PR AgencyElena Velez is searching for a PR agency that shares her provocative vision and can effectively amplify her unique brand message.
Wendy Clark Says, 'Do Your Homework' | AdExchangerPrincipal-based buying raises concerns about transparency and accountability in agency contracts, emphasizing the need for brands to advocate for their interests.
Taptap Digital Hires Matthew Taylor as UK Sales Director to Support Growth in the UK & EuropeTaptap Digital appoints Matthew Taylor as UK sales director to enhance agency relationships and expand omnichannel marketing leveraging location intelligence.
Publicis Acquired Retail Tech With Agency Clients - And Now Those Agencies Want Out | AdExchangerPublicis has shown strong performance in comparison to other agency holding companies through retail and ecommerce acquisitions.
The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APACGoogle and OpenAI advance AI capabilities in Search and models, while APAC tightens regulations on major tech companies.
The Rundown: The Trade Desk's take on the next year in ad techThe Trade Desk lays out vision for alternatives to third-party cookiesIndustry dynamics are evolving with the future of ad targeting in a crossroads