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Marketing tech
fromThe Drum
1 day ago

Can WPP's self-serve AI offer Open Pro win without cannibalizing the agency market?

WPP is shifting from managed services to AI-powered self-serve offerings, partnering with Google and launching Open Pro to capture smaller brands and expand market share.
Marketing tech
fromMarketing Dive
3 months ago

WPP's new AI platform offers marketing without agencies for SMBs

WPP launched Open Pro, an AI-powered platform enabling brands to independently plan, create, and publish performance-focused campaigns without full-service agencies.
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