fromMashable India1 week agoSnapchat Study Finds Attention Is Digital Advertising's New CurrencyAttention metrics can dramatically influence brand perception and recall among Gen Z audiences.
Marketing techfromExchangewire2 months agoNew Azerion & DAIVID Research: The CTV Ad Enhancements That Drive EffectivenessEffective CTV ad creatives enhance viewer engagement by ensuring content alignment, relevant timing, and consistent messaging while avoiding clutter and over-promotion.