Warming Up To Netflix Ads; OpenTable Is OpenTo Ads | AdExchanger
Netflix's improved ad-supported tier with programmatic technology and Amazon DSP partnership is attracting renewed advertiser interest despite representing only 3.3% of total revenue.
Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES
Amazon aims to offer marketers expanded TV advertising reach through streaming, programmatic partnerships, and deterministic household targeting across 90% of US homes.