Exchangewire1 month agoMarketingOnetag Continues Global Expansion with Four Senior HiresOnetag bolsters senior global team with new hires to drive smart programmatic technology focusing on quality placements in the open internet. [ more ]
The Drum2 months agoMarketingRecipe for success: How to boost QSR sales with OOHOut of home (OOH) advertising complements QSR marketing strategies by reaching the right audience at the right moment. Programmatic DOOH tactics, like audience targeting, can help QSRs boost sales and drive success effectively. [ more ]
The Drum3 months agoMarketingElevate your brand with data-driven digital OOH advertising in APACDOOH market in APAC is rapidly growing, reaching $17.14bn in 2023 with expectations to exceed $30bn by 2028. Programmatic DOOH allows brands to target, engage, and measure campaigns more effectively based on data-driven strategies. [ more ]
Exchangewire1 month agoMarketingOnetag Continues Global Expansion with Four Senior HiresOnetag bolsters senior global team with new hires to drive smart programmatic technology focusing on quality placements in the open internet. [ more ]
The Drum2 months agoMarketingRecipe for success: How to boost QSR sales with OOHOut of home (OOH) advertising complements QSR marketing strategies by reaching the right audience at the right moment. Programmatic DOOH tactics, like audience targeting, can help QSRs boost sales and drive success effectively. [ more ]
The Drum3 months agoMarketingElevate your brand with data-driven digital OOH advertising in APACDOOH market in APAC is rapidly growing, reaching $17.14bn in 2023 with expectations to exceed $30bn by 2028. Programmatic DOOH allows brands to target, engage, and measure campaigns more effectively based on data-driven strategies. [ more ]
Exchangewire2 months agoMarketingPlaylists, Podcasts and Programmatic: The Future of Audio AdvertisingProgrammatic tech is driving evolution in audio ads industry. Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024. [ more ]