On March 19, 2025, PubMatic announced key leadership appointments aimed at enhancing its position in the rapidly growing connected TV (CTV) sector. The company reported a significant surge in CTV revenue, which doubled in Q4 2024, accounting for 20% of total revenue, particularly in the EMEA region. The appointments of Kavita Veeramah Collins and Silvia Gorra demonstrate PubMatic's commitment to capitalize on this trend as advertisers transition from traditional to CTV advertising models, leveraging advanced programmatic technologies to drive performance.
As more advertisers shift budgets to CTV, PubMatic is uniquely positioned to help both publishers and buyers navigate this transition thanks to our technology suite...
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