#ad-market-trends
#ad-market-trends

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#programmatic-advertising

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.

CPMs for online display ads have decreased markedly, indicating a soft ad market.

Publishers are exhibiting cautious optimism but await more substantial recovery signs.

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet | AdExchanger

The open internet's programmatic ad spend growth has lagged behind walled gardens due to market consolidation and differentiation challenges.

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.

CPMs for online display ads have decreased markedly, indicating a soft ad market.

Publishers are exhibiting cautious optimism but await more substantial recovery signs.

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet | AdExchanger

The open internet's programmatic ad spend growth has lagged behind walled gardens due to market consolidation and differentiation challenges.

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