#ad-market-trends

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#digital-advertising #measurement #social-video #outcomes #ctv-advertising #streaming-media #event-preview
Media industry
fromDigiday
1 month ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Television
fromDigiday
10 months ago

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

The CTV Advertising Strategies event will address the evolving landscape of TV advertising and current market dynamics.
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