#ad-fatigue

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#adtech #consumer-privacy #contextual-advertising #cpm-trends #digital-advertising #audience-engagement
Marketing tech
fromForbes
1 week ago

Context Over Clicks: Reclaiming Advertising's Original Promise

Reliance on surveillance-driven personalization causes widespread ad fatigue; advertisers must shift from who users are to when and where they encounter messages.
Marketing
fromSfgate
2 months ago

Ad Fatigue is Real-How to Keep Your Campaigns Fresh and Engaging

Ad fatigue in 2025 is increasing marketing costs and reducing ad effectiveness as rising CPMs collide with audience exhaustion.
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