Meta Adds a Range of AI-Powered Ad Updates for Facebook and InstagramMeta's Andromeda system enhances targeted advertising using AI to improve ad performance across platforms.
New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your DevicesCox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.
PayPal hires high-ranking marketing gurus to delve into payments dataPayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.
Meta Adds a Range of AI-Powered Ad Updates for Facebook and InstagramMeta's Andromeda system enhances targeted advertising using AI to improve ad performance across platforms.
New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your DevicesCox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.
PayPal hires high-ranking marketing gurus to delve into payments dataPayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.
Internet advertising is why Trump won - Harris was defeated by tech and dark moneyDemocrats lost not because of candidate failings but due to ineffective storytelling and the underestimation of targeted online advertising in elections.
How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
Using curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem.
5 Sales Strategies for Financial AdvisorsFinancial advisors use targeted sales strategies for client acquisition and retention.
How To Avoid Marketing To The Wrong PeopleSuccessful businesses invest time and money in researching their audience to avoid marketing to the wrong people.
Niche Branding: Targeting Micro-Communities for Maximum ImpactNiche branding focuses on targeting specific micro-communities, enhancing brand loyalty and relevance.Understanding micro-communities is crucial for building strong brand connections and loyalty, leading to increased customer retention and spending.
What is mobility media and why it's the next big thing in advertisingUber is generating revenue through mobility media by offering targeted, contextualized advertising to users during their rides.Mobility media leverages location and destination data to deliver personalized ads, enhancing relevance and effectiveness.