Meta Adds a Range of AI-Powered Ad Updates for Facebook and InstagramMeta's Andromeda system enhances targeted advertising using AI to improve ad performance across platforms.
New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your DevicesCox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.
PayPal hires high-ranking marketing gurus to delve into payments dataPayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.
Compressed Data: Free Internet Service for Simpsons FansNews Digital Media utilizes a fan club, offering free Internet service through www.Simpsons.com, supported by ads, enhancing fan engagement and aiding targeted advertising.
RE/MAX joins retail media network arms race, piquing marketer's interest with specialty statusRE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.
Meta Adds a Range of AI-Powered Ad Updates for Facebook and InstagramMeta's Andromeda system enhances targeted advertising using AI to improve ad performance across platforms.
New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your DevicesCox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.
PayPal hires high-ranking marketing gurus to delve into payments dataPayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.
Compressed Data: Free Internet Service for Simpsons FansNews Digital Media utilizes a fan club, offering free Internet service through www.Simpsons.com, supported by ads, enhancing fan engagement and aiding targeted advertising.
RE/MAX joins retail media network arms race, piquing marketer's interest with specialty statusRE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.
I lost 10 years of my life': how UK betting giant's unlawful marketing kept suicidal gambler hookedTargeted marketing by gambling companies can exploit vulnerable individuals, leading to dire consequences.Recent legal rulings challenge the legality of such marketing practices, especially towards at-risk gamblers.
SaaS Display Ads That Work: How To Capture Attention And Drive More SignupsSaaS display ads effectively target high-intent prospects through creative visuals and strategic audience selection.
Internet advertising is why Trump won - Harris was defeated by tech and dark moneyDemocrats lost not because of candidate failings but due to ineffective storytelling and the underestimation of targeted online advertising in elections.
How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
Using curation technology to drive more relevant content in an era of critical consumersContextual advertising is a key strategy in a cookieless advertising ecosystem.
5 Sales Strategies for Financial AdvisorsFinancial advisors use targeted sales strategies for client acquisition and retention.
Council Post: How To Successfully Enter A New Market With Influencer MarketingBusinesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential.
Menthol cigarettes are killing Black Americans. Advocates are suing the government to change thatAggressive marketing of menthol cigarettes to Black communities led to high usage rates and related health issues.Legal actions are being taken to push for a ban on menthol cigarettes, with the FDA attempting to address the issue for over a decade.
Council Post: 17 Experts On How To Effectively Personalize Marketing TodayPersonalization in marketing involves creating unique and meaningful connections through tailored messaging that resonates with target audiences.
Enhancing Retail Experience: The Power of Personalized Video CommercePersonalized video commerce uses data analytics to create customized video content for individual consumer preferences.Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights.
Council Post: 17 Experts On How To Effectively Personalize Marketing TodayPersonalization in marketing involves creating unique and meaningful connections through tailored messaging that resonates with target audiences.
Enhancing Retail Experience: The Power of Personalized Video CommercePersonalized video commerce uses data analytics to create customized video content for individual consumer preferences.Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights.
How To Avoid Marketing To The Wrong PeopleSuccessful businesses invest time and money in researching their audience to avoid marketing to the wrong people.
How Mobile Apps Are Helping Businesses Better Connect With CustomersMobile apps have become essential for businesses to engage with customers effectively and boost sales.
Niche Branding: Targeting Micro-Communities for Maximum ImpactNiche branding focuses on targeting specific micro-communities, enhancing brand loyalty and relevance.Understanding micro-communities is crucial for building strong brand connections and loyalty, leading to increased customer retention and spending.
Grow Your Biz: 25 Ways to Promote Your Business in 2024 - ShopifyCreate a diverse online presence, utilize free promotional opportunities, and focus on targeted marketing for business success.
Council Post: Email Marketing Still Works-And It's More Effective Than EverEmail marketing remains highly effective due to its precise targeting capabilities and ability to yield elevated click-through rates.
Grow Your Biz: 25 Ways to Promote Your Business in 2024 - ShopifyCreate a diverse online presence, utilize free promotional opportunities, and focus on targeted marketing for business success.
Council Post: Email Marketing Still Works-And It's More Effective Than EverEmail marketing remains highly effective due to its precise targeting capabilities and ability to yield elevated click-through rates.
What is mobility media and why it's the next big thing in advertisingUber is generating revenue through mobility media by offering targeted, contextualized advertising to users during their rides.Mobility media leverages location and destination data to deliver personalized ads, enhancing relevance and effectiveness.
TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchangerTargeting the 'movable middles' - non-loyal category buyers - can lead to higher brand sentiment and product adoption.