#targeted-marketing

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brand-awareness
The Drum
1 month ago
Marketing

The Drum

Ethnic communities have different needs and should not be overlooked in marketing campaigns
Quality over quantity approach in influencer campaigns can be effective for targeting specific audiences. [ more ]
Modern Retail
1 month ago
Marketing

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

Brands are using out-of-home advertising not only for brand awareness but also to target specific shopper groups and drive sales.
Outdoor advertising is evolving from a top-of-funnel channel to a more targeted approach based on proximity to product stocking locations. [ more ]
www.shopify.com
2 months ago
Marketing

How To Use Mass Marketing To Reach a Broad Audience (2024)

Mass marketing aims to reach a broad population with the shotgun approach.
Benefits of mass marketing include social proof, intent seeding, low CPMs, and economies of scale. [ more ]
morebrand-awareness
Forbes
2 weeks ago
Marketing

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Businesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]
GREY Journal
1 month ago
Marketing

Enhancing Retail Experience: The Power of Personalized Video Commerce

Personalized video commerce uses data analytics to create customized video content for individual consumer preferences.
Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights. [ more ]
MarTech
1 month ago
Marketing

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Targeted approach with ABM focuses on high-value accounts for personalized marketing.
ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams. [ more ]
Digiday
1 month ago
Marketing

Best Western overhauls its data ahead of a cookie-less future

Advertisers focusing on first-party data post-third-party cookie decline
Leveraging consumer insights for targeted marketing in the hospitality industry [ more ]
MarTech
1 month ago
Marketing

3 low-cost tools for data-driven marketing: Best of the MarTechBot | MarTech

Data-driven marketing uses customer data for personalized campaigns.
Segmenting audience based on data improves engagement and outcomes. [ more ]
Social Media Explorer
1 month ago
Marketing

Cruising to Conversions Maximizing Car Shipping Leads for Profitability - Social Media Explorer

Quality car shipping leads are crucial for business success.
Strategies for lead conversion include targeted marketing and streamlined processes. [ more ]
www.theguardian.com
4 weeks ago
Black Lives Matter

Menthol cigarettes are killing Black Americans. Advocates are suing the government to change that

Aggressive marketing of menthol cigarettes to Black communities led to high usage rates and related health issues.
Legal actions are being taken to push for a ban on menthol cigarettes, with the FDA attempting to address the issue for over a decade. [ more ]
Uschamber
1 month ago
Online marketing

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter
Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024
Instacart ads provide over 15% sales lift for brand partners. [ more ]
Forbes
1 month ago
Artificial intelligence

Council Post: How To Enhance Timeless PR Tactics With Modern Technology

Supercharge The Human Touch With Digital Content
Understand Individual Customers By Leveraging AI
Better Personalize Stories With AI-Driven Targeting [ more ]
MarTech
2 months ago
Marketing

Niche advertising: 7 actionable tactics for targeted marketing | MarTech

Marketers must focus on niche advertising for specific audience connections.
Overcoming niche advertising challenges requires tailored messaging and constant refinement. [ more ]
beehiiv Blog
3 months ago
Marketing

Mastering Email Marketing Automation: Your Comprehensive Guide

Email marketing automation is a strategy that allows for personalized and targeted communication with recipients based on their interests and behavior.
Using email marketing automation can lead to increased open rates, click-throughs, and conversions. [ more ]
The Drum
3 months ago
Marketing

How ad platforms are revolutionizing the way your favorite restaurants do business

Ad platforms are revolutionizing advertising for small and medium-sized restaurants.
Ad platforms provide SMEs with the opportunity to reach ready-to-buy customers and target them in a completely new way. [ more ]
MarTech
5 months ago
Marketing

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud | MarTech

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud.
Integration is available to both GA4 standard and 360 properties for the first time.
Sync audiences from Analytics to Marketing Cloud for targeted marketing campaigns. [ more ]
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