#targeted-marketing tag

fromwww.theguardian.com

3 weeks ago

I lost 10 years of my life': how UK betting giant's unlawful marketing kept suicidal gambler hooked

Targeted marketing by gambling companies can exploit vulnerable individuals, leading to dire consequences.

Recent legal rulings challenge the legality of such marketing practices, especially towards at-risk gamblers.

#advertising

New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your Devices

Cox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.

PayPal hires high-ranking marketing gurus to delve into payments data

PayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.

Best Western overhauls its data ahead of a cookie-less future

Advertisers focusing on first-party data post-third-party cookie decline

Leveraging consumer insights for targeted marketing in the hospitality industry

Compressed Data: Free Internet Service for Simpsons Fans

News Digital Media utilizes a fan club, offering free Internet service through www.Simpsons.com, supported by ads, enhancing fan engagement and aiding targeted advertising.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.

New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your Devices

Cox Media Group promotes 'Active Listening' to target ads based on conversations users have via smart devices.

PayPal hires high-ranking marketing gurus to delve into payments data

PayPal is leveraging its historical payments data to enhance targeted marketing and advertising efforts.

Best Western overhauls its data ahead of a cookie-less future

Advertisers focusing on first-party data post-third-party cookie decline

Leveraging consumer insights for targeted marketing in the hospitality industry

Compressed Data: Free Internet Service for Simpsons Fans

News Digital Media utilizes a fan club, offering free Internet service through www.Simpsons.com, supported by ads, enhancing fan engagement and aiding targeted advertising.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.

moreadvertising

#digital-advertising

SaaS Display Ads That Work: How To Capture Attention And Drive More Signups

SaaS display ads effectively target high-intent prospects through creative visuals and strategic audience selection.

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter

Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024

Instacart ads provide over 15% sales lift for brand partners.

SaaS Display Ads That Work: How To Capture Attention And Drive More Signups

SaaS display ads effectively target high-intent prospects through creative visuals and strategic audience selection.

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter

Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024

Instacart ads provide over 15% sales lift for brand partners.

moredigital-advertising

Internet advertising is why Trump won - Harris was defeated by tech and dark money

Democrats lost not because of candidate failings but due to ineffective storytelling and the underestimation of targeted online advertising in elections.

How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchanger

Programmatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.

Using curation technology to drive more relevant content in an era of critical consumers

Contextual advertising is a key strategy in a cookieless advertising ecosystem.

5 Sales Strategies for Financial Advisors

Financial advisors use targeted sales strategies for client acquisition and retention.

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Businesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential.

Menthol cigarettes are killing Black Americans. Advocates are suing the government to change that

Aggressive marketing of menthol cigarettes to Black communities led to high usage rates and related health issues.

Legal actions are being taken to push for a ban on menthol cigarettes, with the FDA attempting to address the issue for over a decade.

#consumer-engagement

Council Post: 17 Experts On How To Effectively Personalize Marketing Today

Personalization in marketing involves creating unique and meaningful connections through tailored messaging that resonates with target audiences.

Enhancing Retail Experience: The Power of Personalized Video Commerce

Personalized video commerce uses data analytics to create customized video content for individual consumer preferences.

Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights.

Council Post: 17 Experts On How To Effectively Personalize Marketing Today

Personalization in marketing involves creating unique and meaningful connections through tailored messaging that resonates with target audiences.

Enhancing Retail Experience: The Power of Personalized Video Commerce

Personalized video commerce uses data analytics to create customized video content for individual consumer preferences.

Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights.

moreconsumer-engagement

#personalization

How Mobile Apps Are Helping Businesses Better Connect With Customers

Mobile apps have become essential for businesses to engage with customers effectively and boost sales.

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Targeted approach with ABM focuses on high-value accounts for personalized marketing.

ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.

How Mobile Apps Are Helping Businesses Better Connect With Customers

Mobile apps have become essential for businesses to engage with customers effectively and boost sales.

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Targeted approach with ABM focuses on high-value accounts for personalized marketing.

ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.

morepersonalization

#brand-awareness

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

Brands are using out-of-home advertising not only for brand awareness but also to target specific shopper groups and drive sales.

Outdoor advertising is evolving from a top-of-funnel channel to a more targeted approach based on proximity to product stocking locations.

The Drum

Ethnic communities have different needs and should not be overlooked in marketing campaigns

Quality over quantity approach in influencer campaigns can be effective for targeting specific audiences.

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

Brands are using out-of-home advertising not only for brand awareness but also to target specific shopper groups and drive sales.

Outdoor advertising is evolving from a top-of-funnel channel to a more targeted approach based on proximity to product stocking locations.

The Drum

Ethnic communities have different needs and should not be overlooked in marketing campaigns

Quality over quantity approach in influencer campaigns can be effective for targeting specific audiences.

morebrand-awareness

Council Post: How To Enhance Timeless PR Tactics With Modern Technology

Supercharge The Human Touch With Digital Content

Understand Individual Customers By Leveraging AI

Better Personalize Stories With AI-Driven Targeting

3 low-cost tools for data-driven marketing: Best of the MarTechBot | MarTech

Data-driven marketing uses customer data for personalized campaigns.

Segmenting audience based on data improves engagement and outcomes.

Cruising to Conversions Maximizing Car Shipping Leads for Profitability - Social Media Explorer

Quality car shipping leads are crucial for business success.

Strategies for lead conversion include targeted marketing and streamlined processes.

How To Avoid Marketing To The Wrong People

Successful businesses invest time and money in researching their audience to avoid marketing to the wrong people.

Niche Branding: Targeting Micro-Communities for Maximum Impact

Niche branding focuses on targeting specific micro-communities, enhancing brand loyalty and relevance.

Understanding micro-communities is crucial for building strong brand connections and loyalty, leading to increased customer retention and spending.

#marketing-strategies

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Create a diverse online presence, utilize free promotional opportunities, and focus on targeted marketing for business success.

Council Post: Email Marketing Still Works-And It's More Effective Than Ever

Email marketing remains highly effective due to its precise targeting capabilities and ability to yield elevated click-through rates.

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Create a diverse online presence, utilize free promotional opportunities, and focus on targeted marketing for business success.

Council Post: Email Marketing Still Works-And It's More Effective Than Ever

Email marketing remains highly effective due to its precise targeting capabilities and ability to yield elevated click-through rates.

moremarketing-strategies

What is mobility media and why it's the next big thing in advertising

Uber is generating revenue through mobility media by offering targeted, contextualized advertising to users during their rides.

Mobility media leverages location and destination data to deliver personalized ads, enhancing relevance and effectiveness.

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchanger

Targeting the 'movable middles' - non-loyal category buyers - can lead to higher brand sentiment and product adoption.

#targeted-marketing#targeted-marketing

I lost 10 years of my life': how UK betting giant's unlawful marketing kept suicidal gambler hooked

New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your Devices

PayPal hires high-ranking marketing gurus to delve into payments data

Best Western overhauls its data ahead of a cookie-less future

Compressed Data: Free Internet Service for Simpsons Fans

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

New Evidence Claims Google, Microsoft, Meta, And Amazon Could Be Listening To You On Your Devices

PayPal hires high-ranking marketing gurus to delve into payments data

Best Western overhauls its data ahead of a cookie-less future

Compressed Data: Free Internet Service for Simpsons Fans

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

SaaS Display Ads That Work: How To Capture Attention And Drive More Signups

How Business Are Leveraging Retail Media Networks to Fuel Growth

SaaS Display Ads That Work: How To Capture Attention And Drive More Signups

How Business Are Leveraging Retail Media Networks to Fuel Growth

Internet advertising is why Trump won - Harris was defeated by tech and dark money

How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchanger

Using curation technology to drive more relevant content in an era of critical consumers

5 Sales Strategies for Financial Advisors

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Menthol cigarettes are killing Black Americans. Advocates are suing the government to change that

Council Post: 17 Experts On How To Effectively Personalize Marketing Today

Enhancing Retail Experience: The Power of Personalized Video Commerce

Council Post: 17 Experts On How To Effectively Personalize Marketing Today

Enhancing Retail Experience: The Power of Personalized Video Commerce

How Mobile Apps Are Helping Businesses Better Connect With Customers

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

How Mobile Apps Are Helping Businesses Better Connect With Customers

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

The Drum

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

The Drum

Council Post: How To Enhance Timeless PR Tactics With Modern Technology

3 low-cost tools for data-driven marketing: Best of the MarTechBot | MarTech

Cruising to Conversions Maximizing Car Shipping Leads for Profitability - Social Media Explorer

How To Avoid Marketing To The Wrong People

Niche Branding: Targeting Micro-Communities for Maximum Impact

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Council Post: Email Marketing Still Works-And It's More Effective Than Ever

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Council Post: Email Marketing Still Works-And It's More Effective Than Ever

What is mobility media and why it's the next big thing in advertising

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchanger

#targeted-marketing
#targeted-marketing