#ad-campaigns

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tiktok
Axios
1 month ago
Marketing

TikTok's latest PR push touts economic impact

TikTok mobilizes young constituents to support its cause through ad campaigns.
TikTok highlights its economic impact on small- and mid-sized businesses to garner support from legislators and voters. [ more ]
Social Media Today
3 months ago
Marketing

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok releases guide on optimizing ad campaigns and bidding strategy
Highlights of the guide are discussed in the article [ more ]
Social Media Today
3 months ago
Marketing

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok has released a guide on optimizing ad campaigns and bidding strategies.
The guide aims to assist advertisers in maximizing their promotional performance on the platform. [ more ]
moretiktok
ZDNET
1 week ago
Artificial intelligence

Meta's new generative AI features make it easier to create ads - and they're free

Using Meta's generative AI tools can significantly ease the process of creating and editing ad content for businesses on social media platforms. [ more ]
SiliconANGLE
1 week ago
Marketing

Meta debuts new AI advertising tools, expands Meta Verified availability - SiliconANGLE

Meta Platforms Inc. introduced AI tools to enhance ad campaigns on its platforms. [ more ]
Fast Company
22 hours ago
Marketing

Samsung has a brilliant response to Apple's hated 'Crush' ad

Samsung's ad "Uncrush" responded effectively to Apple's marketing misstep with "Crush." [ more ]
Social Media Today
2 weeks ago
Marketing

Google Announces Video Ad Targeting Options

Google expanding relationships with streaming providers for ad campaigns. [ more ]
Social Media Today
2 weeks ago
Marketing

Google Announces New Video Ad Targeting Options

Google is expanding streaming provider relationships, offering non-guaranteed deals for flexible budgets. AI-driven audience definition tools aim to improve campaign outcomes. [ more ]
Labridge Digital Marketing
3 weeks ago
Marketing

Performance and Reporting: Mastering Ad Success for Marketers

Understanding performance and reporting is essential for digital marketing success, like having a GPS for marketing journey. [ more ]
Social Media Today
1 month ago
Marketing

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Ad system performance issues identified by marketers
Lack of formal explanation from Meta regarding the problems [ more ]
The Drum
2 months ago
Marketing

World Creative Rankings 2024: New Yorkers dominate list of world's best creative directors

Abrantes at FCB NY leads the list of best CDs, joined by others from NY agencies.
Highly acclaimed campaigns for Michelob Ultra contributed to top rankings. [ more ]
Adweek
3 months ago
Online marketing

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments. [ more ]
Exchangewire
4 months ago
Marketing

Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost

Multilocal has launched a CarbonSmart solution to deliver low-emission ad campaigns, validated by Cedara.
By using win-rate match technology, Multilocal can deliver 80% fewer carbon emissions per campaign while increasing performance. [ more ]
www.nytimes.com
5 months ago
New York City

Neil Drossman, Adman Who Sold With a Smile, Is Dead at 83

Neil Drossman, a renowned copywriter known for his witty and successful advertisements, has passed away at the age of 83.
Drossman was responsible for famous ad campaigns for Meow Mix cat food, Teacher's Scotch whisky, and 1-800-Flowers. [ more ]
New York Post
5 months ago
Marketing

NYC paid nearly $300K for TikTok ads despite FBI's security warnings

City Hall spent nearly $300,000 in public funds on TikTok ads despite concerns over Chinese government influence.
The ads promoted various city initiatives and were rolled out before a ban on TikTok was implemented. [ more ]
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