#ad-campaigns

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#artificial-intelligence

Here's How AI Will Impact the TV Industry in 2025

AI will revolutionize user personalization in the TV industry by 2025, changing viewer experiences and enhancing ad effectiveness.

Meta's new generative AI features make it easier to create ads - and they're free

Using Meta's generative AI tools can significantly ease the process of creating and editing ad content for businesses on social media platforms.

Here's How AI Will Impact the TV Industry in 2025

AI will revolutionize user personalization in the TV industry by 2025, changing viewer experiences and enhancing ad effectiveness.

Meta's new generative AI features make it easier to create ads - and they're free

Using Meta's generative AI tools can significantly ease the process of creating and editing ad content for businesses on social media platforms.
moreartificial-intelligence

This Data Science-based Approach Can Help Convert Users Into Paying Customers | HackerNoon

Effective marketing requires precise targeting of customer types to optimize ad spend, focusing on Persuadables.
#digital-marketing

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.
Simplified targeting for channel managers to generate site visits from YouTube promotions.
Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies.

Daily Search Forum Recap: October 10, 2024

Google Local Service Ads will soon require a Google Business Profile for advertisers.
Google is testing a Quick view button that may affect site visits.
Google is generating around 9,000 ad campaigns every second.
Verified labels for retailers are being tested in product searches.

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.
Simplified targeting for channel managers to generate site visits from YouTube promotions.
Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

Volvo's new ad is basically a free digital marking course: 3 takeaways you need to know

Volvo's ad campaign exemplifies effective digital marketing by focusing on targeted engagement rather than just aiming for viral views.

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies.

Daily Search Forum Recap: October 10, 2024

Google Local Service Ads will soon require a Google Business Profile for advertisers.
Google is testing a Quick view button that may affect site visits.
Google is generating around 9,000 ad campaigns every second.
Verified labels for retailers are being tested in product searches.
moredigital-marketing

'A dream come true' - says Co Armagh boy (9) who's the star of a new Disney Christmas short that's gone viral

Solomon Horta, a 9-year-old boy, stars in a festive ad directed by Taika Waititi, marking a dream opportunity for him.
#marketing-strategies

X Launches 'X Ads Academy' Marketing Education Platform

X Ads Academy offers tailored courses for effective ad campaigns.

Unlocking hidden growth: A mobile app marketing guide for fintech

Fintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.

X Launches 'X Ads Academy' Marketing Education Platform

X Ads Academy offers tailored courses for effective ad campaigns.

Unlocking hidden growth: A mobile app marketing guide for fintech

Fintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.
moremarketing-strategies

How to use Meta Business Suite - Beginners Guide

Meta Business Suite integrates Facebook and Instagram for efficient management, optimizing social media presence and engagement efforts.

The US military's latest psyop? Advertising on Tinder | TechCrunch

The U.S. military's use of Tinder for ads to deter violence in Lebanon highlights evolving strategies in wartime messaging.

How to create amazing Meta Facebook Ads that convert

Structured four-step process for creating and scaling Facebook ads.

Trump says he agrees to Fox News debate with Kamala Harris on Sept. 4 in Pa.

Former President Trump agreed to a debate with Vice President Harris on Fox News, citing conflicts with ABC Network's moderators.
#marketing

Reddit Launches Lead Generation Ads

Reddit launches Lead Gen Ads for marketers to gather customer info directly from ad promotions in the app.

Samsung has a brilliant response to Apple's hated 'Crush' ad

Samsung's ad "Uncrush" responded effectively to Apple's marketing misstep with "Crush."

World Creative Rankings 2024: New Yorkers dominate list of world's best creative directors

Abrantes at FCB NY leads the list of best CDs, joined by others from NY agencies.
Highly acclaimed campaigns for Michelob Ultra contributed to top rankings.

Reddit Launches Lead Generation Ads

Reddit launches Lead Gen Ads for marketers to gather customer info directly from ad promotions in the app.

Samsung has a brilliant response to Apple's hated 'Crush' ad

Samsung's ad "Uncrush" responded effectively to Apple's marketing misstep with "Crush."

World Creative Rankings 2024: New Yorkers dominate list of world's best creative directors

Abrantes at FCB NY leads the list of best CDs, joined by others from NY agencies.
Highly acclaimed campaigns for Michelob Ultra contributed to top rankings.
moremarketing

Pinterest Ads: A Beginner's Guide (2024) - Shopify

Pinterest advertising combines search engine and social media benefits for effective ad campaigns.

Meta debuts new AI advertising tools, expands Meta Verified availability - SiliconANGLE

Meta Platforms Inc. introduced AI tools to enhance ad campaigns on its platforms.
#google

Google Announces Video Ad Targeting Options

Google expanding relationships with streaming providers for ad campaigns.

Google Announces New Video Ad Targeting Options

Google is expanding streaming provider relationships, offering non-guaranteed deals for flexible budgets. AI-driven audience definition tools aim to improve campaign outcomes.

Google Announces Video Ad Targeting Options

Google expanding relationships with streaming providers for ad campaigns.

Google Announces New Video Ad Targeting Options

Google is expanding streaming provider relationships, offering non-guaranteed deals for flexible budgets. AI-driven audience definition tools aim to improve campaign outcomes.
moregoogle

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Ad system performance issues identified by marketers
Lack of formal explanation from Meta regarding the problems
#tiktok

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok has released a guide on optimizing ad campaigns and bidding strategies.
The guide aims to assist advertisers in maximizing their promotional performance on the platform.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok releases guide on optimizing ad campaigns and bidding strategy
Highlights of the guide are discussed in the article

TikTok's latest PR push touts economic impact

TikTok mobilizes young constituents to support its cause through ad campaigns.
TikTok highlights its economic impact on small- and mid-sized businesses to garner support from legislators and voters.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok has released a guide on optimizing ad campaigns and bidding strategies.
The guide aims to assist advertisers in maximizing their promotional performance on the platform.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

TikTok releases guide on optimizing ad campaigns and bidding strategy
Highlights of the guide are discussed in the article

TikTok's latest PR push touts economic impact

TikTok mobilizes young constituents to support its cause through ad campaigns.
TikTok highlights its economic impact on small- and mid-sized businesses to garner support from legislators and voters.
moretiktok

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments.
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