How to Use AI Personalization Tactics to Scale Marketing GrowthAI personalization can help businesses scale marketing without losing the personal touch, enhancing engagement and conversion rates.
A guide to developing customer profiles - LogRocket BlogUnderstanding B2B customers goes beyond basic demographics to analyzing the corporate structure for effective targeting.
For CDPs, the 'single customer record' can be a distraction | MarTechOrganizing customer data around 'the customer' may not always assume a common meaning for all use-cases.