How to Use AI Personalization Tactics to Scale Marketing Growth
AI personalization can help businesses scale marketing without losing the personal touch, enhancing engagement and conversion rates.
A guide to developing customer profiles - LogRocket Blog
Understanding B2B customers goes beyond basic demographics to analyzing the corporate structure for effective targeting.
Council Post: Low-Funnel Ad Optimization On Social Media Platforms
The efficacy of social media ads is often not optimized due to a lack of frequency in targeted events, hindering the system's ability to understand customer profiles and optimize for specific events.
Recalibrating optimization strategies towards intermediate metrics like 'add to cart' and landing page views can be a remedy to this issue.
For CDPs, the 'single customer record' can be a distraction | MarTech
Organizing customer data around 'the customer' may not always assume a common meaning for all use-cases.