How brands can revolutionize their data enrichment strategy with gamificationGamification can enhance data enrichment, leading to improved personalization in marketing.
How to Use AI Personalization Tactics to Scale Marketing GrowthAI personalization can help businesses scale marketing without losing the personal touch, enhancing engagement and conversion rates.
For CDPs, the 'single customer record' can be a distraction | MarTechOrganizing customer data around 'the customer' may not always assume a common meaning for all use-cases.