During maternity leave, Caroline Birk Bahrenscheer designed the Sætter cup shelf, which offers stylish storage solutions for kitchen mugs. The all-wood shelves are crafted by Danish carpenters from FSC-certified materials and come in various sizes. Launched in 2020 with no initial funds, Caroline successfully sold her first 50 shelves via Instagram pre-orders. Despite facing competition from imitations, her designs gained popularity for their aesthetic appeal and functionality, addressing the common problem of bulky mugs cluttering cabinets.
"I started with 50 shelves that were all sold on pre-order through my Instagram, so I had the funds to pay when the shelves arrived."
"Who doesn't have too many big-handled ceramic cups hogging kitchen cabinet space? Caroline's shelves invite an edited selection worthy of display."
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