The study conducted by Morning Consult revealed a stark contrast between Gen Z men and women in media consumption, particularly in their preferences for social media platforms.
Young women are predominantly engaged with image- and video-based applications like Instagram and TikTok, while Gen Z men favor text-centric platforms like X and Reddit.
According to analysis, Reddit has historically maintained a male-dominated space, whereas TikTok facilitates content types that resonate deeply with women, emphasizing community-driven engagement.
The differences extend to streaming habits, with young women favoring platforms like Netflix, contrary to men who lean towards Apple TV+ and gaming content.
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