"A seemingly endless stream of recent reports have warned that baby boomers, who have fueled the industry, are retiring and spending less, and millennials aren't picking up the slack."
"Last year, Nielsen data showed 45% of Gen Zers over 21 said they had never drunk alcohol. The implications for winemakers are dire..."
"Why hinge so much on the way it's always been? The wine writer and educator Maiah Johnson Dunn questions the industry's reliance on traditional methods amid declining consumption."
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