Though a few of the old guard may prefer wine to remain solely in the cellar (preferably theirs) or the members club tasting room, savvy wine brands have been working with social media to expand their reach, diversify their client base and make the industry, essentially, more enjoyable."The wine trade was late to the game on incorporating social media into their marketing mix," says Hannah Milnes, founder of Bouchon Media, "but with the pandemic, businesses, particularly those selling to the on trade, had to shift quickly to online retail and increase their digital marketing efforts.
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