In 2020, three separate groups of drinks entrepreneurs realized there was a hole in the flavored malt beverage (FMB) space.It resulted in Lunar, Drunk Fruit and Nectar, a trio of different hard seltzer brands that incorporate Asian flavors, such as yuzu, lychee and more.The founders' motivations were personal, but the business' launches were auspiciously timed with increasing consumer interest in Asian flavors.
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