To calm concerns, Swift leveraged a favorite analogy to explain why his company dropped a full day of work: 'That's like telling the team at Chick-fil-A they need to be open on Sunday. It is always busy; It moves with complete fluidity.'
At BSB, employing a four-day schedule is about making space for rest and recovery, while optimizing efficiency and efficacy during the work week. The company was more productive, made more money, and retained talent more consistently.
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