The designers emphasized creating a space that differs distinctly from the Yeonnam store, focusing on the personality and style of the actual users to reflect the brand's identity.
The Hapjeong store embraces the aged qualities of the building, using its imperfections to evoke craftsmanship, contrasting with the clean, modern look of the Yeonnam location.
The unique site features, such as the gabled wooden ceiling and grid-patterned windows, were highlighted to incorporate aged charm into the branding.
Both stores are dubbed 'hair studios' instead of 'hair salons', reflecting the aim to offer a relaxed workspace experience to customers.
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