Google is enhancing its Shopping service with AI-generated briefs recommending related products and advanced filters for more personalized, refined searches.
The AI now shows relevant products alongside recommendations, like suggesting stationery items for notebook searches, sourcing from various articles and guides.
New filters and augmented reality capabilities in Google Shopping allow users to refine searches by size, location, and use 3D assets to visualize products.
A dedicated 'Deals' page will showcase personalized lower prices based on user history, providing a seamless shopping experience that users can pause and resume.
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