Amazon takes away one popular way to buy from the online giant
As of July 23, Amazon's advertising presence in Google Shopping dropped from approximately 60% to 0% across major global markets, signaling a complete exit.
Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?
Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.