#google-shopping

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Marketing tech
fromAdExchanger
4 days ago

GAM Goes Direct To Buyers; Perplexity's Ad Lead Exits | AdExchanger

Google is turning Google Ad Manager into a buy-side platform that could compete with DV360 while offering discounts to attract agencies.
#amazon
fromDigiday
1 week ago
E-Commerce

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

fromDigiday
1 week ago
E-Commerce

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

more#amazon
E-Commerce
fromSearch Engine Roundtable
2 weeks ago

Google Merchant Panel Deals & Loyalty Benefits Boxes & Shopping Ads Discount Codes

Google displays deals, loyalty benefits, and discount codes directly in merchant knowledge panels and Shopping Ads, with a dialog linking users to retailer sites.
fromSearch Engine Roundtable
1 month ago

Google Launches Virtual Try-On & Customized Price Alerts

Virtual try-on is now live in the US, allowing users to upload a photo of themselves and utilize AI to virtually try on clothes.
E-Commerce
E-Commerce
fromSocial Media Today
1 month ago

Google Adds More AI Elements to its Product Discovery and Shopping Tools

Google introduces AI-powered shopping tools enhancing online shopping experiences with features like virtual try-on and updated price tracking.
Marketing tech
fromThe Drum
2 months ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Marketing tech
fromSocial Media Today
3 months ago

Google Launches AI-Based 3D Asset Generation for Shopping Listings

Generative AI techniques enable high-quality 3D product visualizations using limited images for enhanced online shopping experiences.
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