Yes, the shopping crawler has to consume shopping structured data incredibly fast so it has up-to-date pricing, inventory, availability and so forth for the Google Shopping Graph. Because of the speed and quanity of feeds it needs to consume over-and-over again, it does not have time to wait for JavaScript to dynamically generated the structured data.
Idealo pursued legal action against Google, claiming that the Alphabet subsidiary was "self-preferencing" its own platforms, which led to unfair market advantages that hindered competitors. The company first demanded at least 3.3 billion euros, or more than $3.8 billion, in damages in February 2025. To counter, Google said it made changes in 2017 that allowed competing shopping platforms the same opportunity as Google Shopping to display ads through Google Search.
Conversational is much the same as writing a prompt to Google's Gemini or in the search engine's AI Mode: You can ask for recommendations for a product based on an individual's taste or needs, and you'll receive suggestions that relate as closely to the request as possible. During an event for showing off these shopping features, one example included searching in AI Mode for a skin moisturizer that's particularly helpful for the cold winter months.
Google says old domain name history needs time to shake off. Google Shopping has this new Ask Stores AI chat feature. Google AI Mode now lets you opt into agentic capabilities. Google Business Profile suspensions are increasing. Google to remove more hotel/lodging listings with inaccurate pricing.
