Amazon has stopped advertising on Google Shopping, effective July 23, leading to a complete withdrawal from major global markets. This decision has resulted in Amazon's impression share dropping from approximately 60% to 0%. The exit from Google Shopping is wide-ranging, affecting markets like the U.S., UK, Germany, and Japan. As a result, CPCs have declined due to reduced competition. The absence of Amazon allows smaller advertisers to gain better visibility that was previously overshadowed by Amazon's ad dominance. No public comment has been made by Amazon regarding this significant shift.
As of July 23, Amazon's advertising presence in Google Shopping dropped from approximately 60% to 0% across major global markets, signaling a complete exit.
The withdrawal from Google Shopping has caused a significant shift in auction dynamics, leading to decreased costs per click (CPCs) as major competition has been eliminated.
The sudden absence of Amazon from Google Shopping allows smaller advertisers to gain visibility that was previously congested by Amazon's substantial market share.
This departure from Google Shopping spans multiple countries, including the U.S., UK, Germany, and Japan, reflecting a global strategy shift without public explanation.
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